Top 5 Personalization Apps on Android in Bulgaria - Q3 2021

In the third quarter of 2021, the top five personalization apps on Android in Bulgaria demonstrated varied performance trends in terms of downloads, revenue, and active users. Below, we take a closer look at the key metrics for each app.

Zedge™ Wallpapers & Ringtones saw a consistent performance in weekly downloads, ranging from around 2.7K to 3.4K. The highest number of downloads was recorded in mid-September at approximately 3.4K. Revenue showed a fluctuating trend, peaking at around $184 in mid-September. Weekly active users remained relatively stable, with figures hovering between 45K and 49K throughout the quarter.

Cleanup Your Phone experienced a significant drop in weekly downloads from around 1.7K in early August to as low as 335 by the end of September. Revenue peaked at $13 in several weeks but generally remained low. Active users also showed a declining trend, starting at about 2.4K in early August and dropping to approximately 1K by the end of the quarter.

Fonts Keyboard maintained a steady weekly download rate, ranging from 722 to 1.1K. The number of active users showed minor fluctuations, peaking at 5.6K in early August and then stabilizing around 4.5K to 5.4K towards the end of the quarter.

Pixel 4D™ Live Wallpapers witnessed a gradual increase in weekly downloads, starting from 682 in late June and reaching up to 1.1K by mid-September. Active users followed a similar trajectory, increasing from approximately 2K to 2.6K over the same period. Revenue, however, remained minimal, with only a few weeks showing earnings of $1 or $2.

MyICON - Icon Changer, Themes saw a significant spike in weekly downloads in early August, reaching around 4.4K, but this number dropped to around 400-500 by the end of September. Active users showed an upward trend, growing from 192 in late June to over 3K by the end of September. Revenue peaked at $12 in mid-August but was otherwise negligible.

These insights are based on data from Sensor Tower. For more detailed information and further analysis, visit Sensor Tower's website.